BE AN INQUISITIVE AND INFORMED INVESTER
Before making investment decisions you must empower yourself
through information. Many investors could have avoided trouble and losses, had
they followed this advice. Remember, it is your hard earned money. Asking
questions is the first step to information gathering. And understanding
yourself, your requirements and environment is where one must begin.
Ask yourself
before you invest
_ Why am I investing
?
_ How much do I want
to invest ?
_ Where do I invest ?
_ If I don’t invest
here, what are my opportunity losses ?
_ For how long do I
want to invest ?
_ Is this the best
investment for me ?
_ Does this
investment match my investment objective ?
_ How much risk can I
take ?
_ Am I ready to
absorb losses, if it so happens ?
_ Will I be in a
position to sell it whenever I want ?
Ask yourself while
investing in any Security
_ Why should I buy
this security ?
_ Will these
securities provide me with dividends, interest income or capital gains ?
_ Will it meet my
expectations in terms of returns and time horizon ?
_ What is the total
cost of purchasing, maintaining and selling this investment ?
_ When do I break
even after considering all these costs ?
_ Is it easy to sell
this investment if I need the money immediately ?
_ What factors would
increase/decrease the value of my investment ? (e.g. changes in interest rates
/ Govt. policies, increasing competition, economic recession, volatility in
stock market, war, natural calamities etc.)
_ What are the
specific risks associated with this investment ?
_ How long has the
company, whose shares I am buying been in business ?
_ Is its management
experienced ?
_ Is the company
investor-friendly ?
_ How is the company
doing compared to its competitors ?
_ Has the company or
its management faced any legal/ regulatory actions ?
_ What is the credit
rating history of this product ?
_ What is the
likelihood of past performance continuing in the future ?
_ Where can I get
more information about this security and this company ?
_ Where can I get the
offer documents, or the latest annual report ?
_ Was the offer
document of these securities filed with SEBI ?
_ Is it a Z category
share ?
Ask yourself
before investing in Mutual Funds
_ What is the track
record of this fund ?
_ What type of
securities does the fund invest in ? How often is it disclosed ?
_ How often does it
reshuffle its portfolio ?
_ Does this mutual
fund invest in any type of securities that could erode my investment ?
_ How is the fund
performing compared to other funds of the same type or to an index of the same
type of investment ?
_ How much will the
fund charge me when I buy units ?
_ What NAV would be
applicable to me if I transact today ?
_ How much will the
fund charge me when I sell units ?
_ How soon will I get
paid for the units I sold ?
_ How often do I get
my account statements from the fund ?
The next step is to understnd the process and the
facilitator ie, the broker and the brokerage firm/house.
Ask your broker /
sub-broker
_ Are you a broker or
a sub-broker ?
_ Are you registered
with SEBI ?
_ Would you show me
your certificate or registration with SEBI ?
_ Would you show me
documents of your registration with exchange ?
_ Which stock
exchange(s) are you a member of ?
_ How long have you /
your firm been in business ?
_ If you are a member
of more than one exchange, can you ensure that I get the best rate for my transactions
?
_ What training and
experience do your firm/you have ?
_ Has any regulatory
body/self-regulatory organisation ever taken any disciplinary action against
your firm/you or other related firms ? If yes, would you tell me more about it
?
_ If I want to become
your client, what is the commission/other charges payable by me ?
_ What all documents
do I need for signing the broker client agreement ?
_ How soon would you
be able to confirm execution of my trade ?
_ How soon would I
receive the contract note from you after I enter into transaction through you ?
_ What are the
documents that I have to provide you to complete a sale or purchase transaction
and within what period ?
_ When do I
pay/deliver for my transactions ? Are there any “margin” requirements for
particular trades that I need to know and pay ?
_ Can you explain to
me what mechanism is available for solving my grievances in case I ever have
any ?
Ask your mutual
fund agent / distributor
_ Are you the Association of Mutual Funds in India
(AMFI) registered agent ?
_ What mutual fund products do you distribute ?
_ Are there any products that you do not distribute ?
Why is that ? Is it because the products are not
suitable to your clients or are there other reasons
such as low commission rates to you ? If those
products are suitable to me, can you still assist me
in buying those products ?
_ How long have you/ your firm been in business ?
_ What training and experience do you have ?
_ Do you make more money if I buy this mutual fund
rather than another ? If you weren’t making extra
money, would your recommendation still be the
same ?
_ Is this purchase really in my best interest ?
_ What does it cost me to buy this mutual fund ?
_ How much will I receive if I sell it today ?
_ If I have a grievance regarding this investment
whom should I approach ? In what manner will you
help me ?
_ Have you ever been disciplined by AMFI or other
regulatory body/authority ?
“ A well informed
investor is a protected investor “
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